When owner and head designer, Genevieve Finley started For The Love of Cake in a small loft studio in June 2008 it was no surprise to those who knew her. Friends and family fondly remember Genevieve’s love of baking and artistic talent as far back as they can recall.
With her perseverance, drive and a lot of hard work, just months later, Genevieve opened her first retail location in Liberty Village in January 2009.
The response was overwhelming and in offering up Toronto’s first filled cupcakes and unique ‘mancake’ flavours the shop garnered international attention and made headlines across Canada and abroad. For The Love of Cake now has over 25 flavours on their regular menu and dozens more in seasonal selections.
After the first year, Genevieve’s husband, Adam Finley joined the team full time. With Adam heading up customer service and Genevieve focusing on producing delicious works of edible art, this husband and wife team have made For The Love of Cake one of Toronto’s ‘go-to’ bakeries for tasty and extraordinary custom novelty cakes.
Since opening, Genevieve has been featured on Roger’s Cable “Start Something Big!”, The Cooking Network’s “Best in Chow”, Breakfast Television, W Network’s “Double Wedding” and has competed on Slice Network’s “Cake Walk”. Her cakes have been featured in numerous wedding magazines within Canada, the “Extreme Cakes” calendar along side some of the top US cake designers and in the Huffington Post and Reddit.
Genevieve can also proudly say that she is the only person to have ever made a cake for the son of Buddy Valastro, other than the Cake Boss himself. The team at For The Love of Cake have also created cakes and cupcakes for Katy Perry, U2, Dr. Jane Goodall, Elisha Cuthbert, Queen, Snow, Tia and Tamera Mowry, Howie Mandel, Drake, the entire Breakfast Television cast and Jose Bautista.
Adam, Genevieve and their team look forward to many more years to come of pleasing everyone with their mouth watering recipes and eye catching creations.